Niet Normaal Foundation
Niet Normaal Foundation was founded in 2007 and aims to create expanded visual art exhibitions on socially relevant themes for a broad audience. Founding director of the Niet Normaal Foundation Ine Gevers organized before I + the Other. Art and the Human Condition and the accompanying book Beyond Ethics and Aesthetics. This 1994‐1997 project, which she realised along with chairwoman Hester Alberdingk Thijm, is known to be the first Dutch politically engaged exhibition and received widespread international praise and attention. www.inegevers.net
At a time when government, corporations and research institutes struggle to reach their audience and to activate them, the Niet Normaal Foundation brings an alternative. The foundation uses the practice-what-you-preach model and has been investing in relations with different audiences in its preliminary phases.
Inspired by artists, thinkers and activists the Niet Normaal Foundation closes the gap between public and politics, seeking the power that makes people citizens rather than consumers, showing how informal survival strategies and small initiatives can overcome rules and protocols that are too entrenched to actually work.